--- a/profilemanager/manager.py	Thu May 06 11:06:59 2010 -0700
+++ b/profilemanager/manager.py	Thu May 06 11:23:23 2010 -0700
@@ -31,12 +31,28 @@
 
     ### (public) API
 
-    def new(self, name):
+    def new(self, name, directory=None, hash=True):
         """
         generate a new clean profile
         - name: name of the profile to generate
+        - directory: where to create the profile [DEFAULT: relative to profiles.ini]
+        - hash: whether to generate a a random hash tag
         """
-        raise NotImplementedError
+
+        # path to the profile directory
+        dirname = name 
+        if hash:
+            dirname = '%s.%s' % self.hash()
+        if not directory:
+            directory = self.profile_dir
+        dirname = os.path.join(directory, dirname)
+
+        # create directory
+        # TODO: (optionally) pre-populate the directory a la FF
+        os.mkdir(dirname)
+
+        # return the directory name
+        return dirname
 
     def list(self, directories=False):
         """